{"id":139852,"date":"2024-12-13T15:00:40","date_gmt":"2024-12-13T15:00:40","guid":{"rendered":"https:\/\/azbuki.bg\/?p=139852"},"modified":"2025-08-11T12:59:52","modified_gmt":"2025-08-11T09:59:52","slug":"in-a-lads-world-a-popular-tv-series-and-social-media-in-the-shadow-of-the-russo-ukrainian-war","status":"publish","type":"post","link":"https:\/\/foreignlanguages.azbuki.bg\/en\/uncategorized\/in-a-lads-world-a-popular-tv-series-and-social-media-in-the-shadow-of-the-russo-ukrainian-war\/","title":{"rendered":"In a Lad\u2019s World. A Popular TV Series and Social Media in the Shadow of the Russo-Ukrainian War"},"content":{"rendered":"<p><strong>Matthias Schwartz<\/strong><br \/>\n<em>Leibniz-Zentrum f\u00fcr Literatur- und Kulturforschung \u2013\u00a0Berlin, Germany<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/phil2024-03S-10\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.53656\/phil2024-03S-10<\/a><\/p>\n<p><strong>Abstract.<\/strong> The essay deals with the enormous success of the Russian television series The Boy&#8217;s Word. Blood on the Asphalt (Slovo patsana. Krov\u2019 na asfalte, 2023), directed by Zhora Kryzhovnikov, on both sides of the trenches during the Russo-Ukrainian war. It discusses the role of social media and the public reception in Ukraine and Russia. In particular, the way the series depicts the so-called \u2018Kazan phenomenon\u2019, when the Tatar capital was shocked by criminal youth gangs in the late Soviet Union, makes it attractive and topical in the current situation. By analyzing this, the essay also attempts to gain a better understanding of how popular cultural products take up and process social problems and conflicts in a complex way.<br \/>\n<em>Keywords:<\/em> Popular culture, TV series, social media, Russo-Ukrainian war, Zhora Kryzhovnikov, Russian TV series Slovo patsana. Krov\u2019 na asfalte (2023)<\/p>\n<p><a href=\"https:\/\/azbuki.bg\/wp-content\/uploads\/2024\/12\/philosophy_3s_24_matthias-schwartz.pdf\" target=\"_blank\" rel=\"noopener\">Open the full text<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Matthias Schwartz Leibniz-Zentrum f\u00fcr Literatur- und Kulturforschung \u2013\u00a0Berlin, Germany https:\/\/doi.org\/10.53656\/phil2024-03S-10 Abstract. The essay deals with the enormous success of the Russian television series The Boy&#8217;s Word. Blood on the Asphalt (Slovo patsana. Krov\u2019 na asfalte, 2023), directed by Zhora Kryzhovnikov, on both sides of the trenches during the Russo-Ukrainian war. It discusses the role of [&hellip;]<\/p>","protected":false},"author":124332423427287,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[]},"categories":[1],"tags":[9261,9273,9271,9270,9269,9272],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In a Lad\u2019s World. 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The essay deals with the enormous success of the Russian television series The Boy&#8217;s Word. Blood on the Asphalt (Slovo patsana. Krov\u2019 na asfalte, 2023), directed by Zhora Kryzhovnikov, on both sides of the trenches during the Russo-Ukrainian war. 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