{"id":139787,"date":"2024-12-13T14:18:11","date_gmt":"2024-12-13T14:18:11","guid":{"rendered":"https:\/\/azbuki.bg\/?p=139787"},"modified":"2025-08-11T13:31:23","modified_gmt":"2025-08-11T10:31:23","slug":"usage-of-expressions-in-slogans-from-political-campaigns-a-case-study-of-bulgarian-local-elections-in-2023","status":"publish","type":"post","link":"https:\/\/foreignlanguages.azbuki.bg\/en\/uncategorized\/usage-of-expressions-in-slogans-from-political-campaigns-a-case-study-of-bulgarian-local-elections-in-2023\/","title":{"rendered":"Usage of Expressions in Slogans from Political Campaigns: a Case Study of Bulgarian Local Elections in 2023"},"content":{"rendered":"<p><strong>Elena Tsvetkova<\/strong><br \/>\n<em>Bulgarian Academy of Sciences<\/em><br \/>\n<em>Sofia University \u201cSt. Kliment Ohridski\u201d<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/phil2024-04S-08\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.53656\/phil2024-04S-08<\/a><\/p>\n<p><strong>Abstract.<\/strong> Campaign posters and printer billboards are reviewed in this article with a focus on the slogan. The main argument is that the analysis and the function of an ad slogan can be applied to political campaign slogans. Certain similarities can be found in the purpose of the two, but also similar techniques are used to engage the audience: by using salient expressions or conversational implicatures voters are engaged in a language game that increases the chances of the slogan fulfilling its purpose. For this reason, the theory of implicatures and the Graded salience hypothesis are briefly reviewed. The message becomes easier to grasp and remember because it uses familiar expressions as it is shown in the evidentiary sample.<br \/>\n<em>Keywords:<\/em> cooperative principle, conversational implicature, flouting maxims, advertising language, campaign slogan, local elections<\/p>\n<p><a href=\"https:\/\/azbuki.bg\/wp-content\/uploads\/2024\/12\/philosophy_4s_24_elena-tsvetkova.pdf\" target=\"_blank\" rel=\"noopener\">Open the full text<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Elena Tsvetkova Bulgarian Academy of Sciences Sofia University \u201cSt. Kliment Ohridski\u201d https:\/\/doi.org\/10.53656\/phil2024-04S-08 Abstract. Campaign posters and printer billboards are reviewed in this article with a focus on the slogan. The main argument is that the analysis and the function of an ad slogan can be applied to political campaign slogans. Certain similarities can be found [&hellip;]<\/p>","protected":false},"author":124332423427287,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[]},"categories":[1],"tags":[9227,9228,9225,9224,9226,9229],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Usage of Expressions in Slogans from Political Campaigns: a Case Study of Bulgarian Local Elections in 2023 - \u0410\u0437-\u0431\u0443\u043a\u0438<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azbuki.bg\/uncategorized\/usage-of-expressions-in-slogans-from-political-campaigns-a-case-study-of-bulgarian-local-elections-in-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usage of Expressions in Slogans from Political Campaigns: a Case Study of Bulgarian Local Elections in 2023 - \u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"og:description\" content=\"Elena Tsvetkova Bulgarian Academy of Sciences Sofia University \u201cSt. Kliment Ohridski\u201d https:\/\/doi.org\/10.53656\/phil2024-04S-08 Abstract. Campaign posters and printer billboards are reviewed in this article with a focus on the slogan. The main argument is that the analysis and the function of an ad slogan can be applied to political campaign slogans. 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