{"id":139742,"date":"2024-12-13T13:12:59","date_gmt":"2024-12-13T13:12:59","guid":{"rendered":"https:\/\/azbuki.bg\/?p=139742"},"modified":"2025-06-30T11:55:12","modified_gmt":"2025-06-30T08:55:12","slug":"marketing-in-tourism-practical-evidence","status":"publish","type":"post","link":"https:\/\/foreignlanguages.azbuki.bg\/en\/uncategorized\/marketing-in-tourism-practical-evidence\/","title":{"rendered":"Marketing in Tourism: Practical Evidence"},"content":{"rendered":"<p><strong>Fahri Idriz<\/strong><br \/>\n<em>Technical University \u2013 Sofia<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/str2024-6s-7-mar\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.53656\/str2024-6s-7-mar<\/a><\/p>\n<p><strong>Abstract.<\/strong> One of the most effective strategies that has recently developed in tandem with the advent of new technologies is undoubtedly marketing. According to this perspective leadership behavior and marketing practices are closely related. This relationship becomes much more apparent when discussing industries where the performance of businesses in the area, such as the tourism industry, directly affects people and their daily interactions. On this basis, paper focuses on tourism marketing as a philosophy and psychology of targeting the tourist&#8217;s thoughts and preferences. Accordingly, the author discussed on that no matter what marketing strategies business uses, and whatever it advertised, as it has to meet the tourist face to face.<br \/>\n<em>Keywords:<\/em> marketing in tourism, tourism leadership, marketing leadership<br \/>\nJEL: D01, L83, M30<\/p>\n<p><a href=\"https:\/\/azbuki.bg\/wp-content\/uploads\/2024\/12\/strategies_6s_24_fahir-idriz.pdf\" target=\"_blank\" rel=\"noopener\">Open the full text<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Fahri Idriz Technical University \u2013 Sofia https:\/\/doi.org\/10.53656\/str2024-6s-7-mar Abstract. One of the most effective strategies that has recently developed in tandem with the advent of new technologies is undoubtedly marketing. According to this perspective leadership behavior and marketing practices are closely related. This relationship becomes much more apparent when discussing industries where the performance of businesses [&hellip;]<\/p>","protected":false},"author":124332423427287,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[]},"categories":[1],"tags":[9170,9171,9167,9169,9168],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing in Tourism: Practical Evidence - \u0410\u0437-\u0431\u0443\u043a\u0438<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newspaper.azbuki.bg\/uncategorized\/marketing-in-tourism-practical-evidence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing in Tourism: Practical Evidence - \u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"og:description\" content=\"Fahri Idriz Technical University \u2013 Sofia https:\/\/doi.org\/10.53656\/str2024-6s-7-mar Abstract. One of the most effective strategies that has recently developed in tandem with the advent of new technologies is undoubtedly marketing. According to this perspective leadership behavior and marketing practices are closely related. This relationship becomes much more apparent when discussing industries where the performance of businesses [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newspaper.azbuki.bg\/uncategorized\/marketing-in-tourism-practical-evidence\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Azbuki55\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-13T13:12:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T08:55:12+00:00\" \/>\n<meta name=\"author\" content=\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newspaper.azbuki.bg\/uncategorized\/marketing-in-tourism-practical-evidence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newspaper.azbuki.bg\/uncategorized\/marketing-in-tourism-practical-evidence\/\"},\"author\":{\"name\":\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\",\"@id\":\"https:\/\/azbuki.bg\/#\/schema\/person\/de220d282eaa494f914ce0fd838645dd\"},\"headline\":\"Marketing in Tourism: Practical Evidence\",\"datePublished\":\"2024-12-13T13:12:59+00:00\",\"dateModified\":\"2025-06-30T08:55:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newspaper.azbuki.bg\/uncategorized\/marketing-in-tourism-practical-evidence\/\"},\"wordCount\":142,\"publisher\":{\"@id\":\"https:\/\/azbuki.bg\/#organization\"},\"keywords\":[\"L83\",\"M30\",\"marketing in tourism\",\"marketing leadership JEL: D01\",\"tourism leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newspaper.azbuki.bg\/uncategorized\/marketing-in-tourism-practical-evidence\/\",\"url\":\"https:\/\/newspaper.azbuki.bg\/uncategorized\/marketing-in-tourism-practical-evidence\/\",\"name\":\"Marketing in Tourism: Practical Evidence - 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